Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Continue reading
Artificial Intelligence for Marketing Management / Park Thaichon, Sara Quach
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
Continue reading
Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
Continue reading
Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Continue reading
Digital Marketing Fundamentals : OMCP's Official Guide to OMCA Certification / Greg Jarboe, Matt Bailey, Michael Stebbins
you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...
Continue reading
Digital Marketing Outreach : The Future of Marketing Practices / Kavita Sharma, Swati Aggarwal
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...
Continue reading
Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
Continue reading
Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Continue reading
The Digital Marketing Handbook : deliver Powerful Digital Campaigns / Simon Kingsnorth
Guides the reader step by step through building, implementing and optimizing the components of digital marketing such as ...
Continue readingThe End of Marketing : Humanizing Your Brand in the Age of Social Media / Carlos Gil
In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged ...
Continue reading
Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Continue readingUnderstanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...
Continue reading
Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Continue reading
